Facebook hosted a virtual event for Pakistani businesses to share insights and key findings regarding Ramadan shopper behavior and trends, as these businesses initiate the planning of their respective campaigns. These insights were shared from a report Facebook commissioned from YouGov, to help advertisers gain a better understanding of their target audience.
The event concluded with a Q&A between the attendees and speakers. The sessions were led by Ali Khurshid Ahmed (Partner Manager, Facebook),Nazia Siddiqui (Group Product Manager, L’oreal Pakistan), Zain Hameed (CEO, ADEX360), Saher Ahmed Khan (Creative Director, Dial Zero), and content creators and social media influencers Faiza Saleem and Danish Ali.
“2020 was a unique year for the world, and changed how we navigate through everything including the month of Ramadan, which holds a lot of significance for Muslims around the world. It is a time when people want to connect more with their loved ones, and also take care of the community around them. The spirit of this month teaches us to be mindful and generous in all aspects of life.
We at Facebook felt it is important to derive learnings from last year, to help our brand partners stay ahead, and embrace the full opportunities of this important season. Furthermore, it is also a great time for brands to strengthen their relationship with their customers by highlighting their core values. We are grateful to all our partners for this session who took the time out to join this conversation, and share insights from their own experiences.” stated Jordi Fornies, Director Emerging Markets APAC, Facebook.
“As Facebook’s Authorized Sales Partner in Pakistan, our goal is to ensure advertisers are provided with the best solutions to reach out to their target audience. With Ramadan coming up, Facebook has shared unique insights about shopper behavior and trends observed last year, so that brands can take these into account when planning their upcoming campaigns. The goal is to not just unlock growth, but also bridge the gap and build a meaningful relationship between brands and their customer base.” shared Zameer Qureshi, CEO, Dial Zero.
