KARACHI: Ayesha Omar is set to host “Lazawaal Ishq,” Pakistan’s first dating reality show, and the announcement has already sparked intense debate. The concept resembles international formats like “Love Island,” featuring four men and four women who will live together in a villa, date, participate in challenges, and form alliances while being filmed. The finale will declare one couple as the winners.
A teaser released in mid-September quickly divided audiences. Online criticism surged, with many arguing that the program contradicts cultural traditions and Islamic values. Boycott campaigns emerged on social media, using hashtags to target both the show and its host, and there were increasing calls for regulators to intervene before it is aired.
In response to the controversy, the Pakistan Electronic Media Regulatory Authority (PEMRA) issued a clarification. They confirmed they have received numerous complaints but explained that “Lazawaal Ishq” has not been licensed for television broadcast in Pakistan. PEMRA noted that its jurisdiction only applies to licensed TV channels, and since the show’s teasers are circulating online and will be available on YouTube, they cannot ban or approve the content at this stage.
From Istanbul, Ayesha Omar defended the project, calling it a groundbreaking step for Urdu-speaking audiences. She stated that the contestants are all Pakistani and described the production as a blend of drama, romance, and competition. With a villa setting, swimming pool, and 24-hour filming, Omar claimed that the series aims to provide an immersive reality-show experience that has never been attempted in the local industry.
Despite her optimism, strong pushback continues. Religious groups, cultural commentators, and many social media users are concerned that dating shows could undermine family values and promote behaviors deemed inappropriate. Some critics have even vowed to take legal action to block the program before its launch.
