SAN FRANCISCO: US teens have left Facebook in droves over the past seven years, preferring to spend time at video-sharing venues YouTube and TikTok, according to a Pew Research Center survey data out Wednesday.
TikTok has “emerged as a top social media platform for US teens” while Google-run YouTube “stands out as the most common platform used by teens,” the report s authors wrote.
Pew s data comes as Facebook-owner Meta is in a battle with TikTok for social media primacy, trying to keep the maximum number of users as part of its multi-billion dollar ad-driven business.
The report said some 95 percent of the teens surveyed said they use YouTube, compared with 67 percent saying they are TikTok users.
Just 32 percent of teens surveyed said they log on to Facebook — a big drop from the 71 percent who reported being users during a similar survey some seven years ago.
Once the place to be online, Facebook has become seen as a venue for older folks with young drawn to social networks where people express themselves with pictures and video snippets.