SAN FRANCISCO: Microsoft now says a united tech industry could work together on a better approach.
This month’s mass shooting at two mosques in New Zealand exposed how social media companies are still struggling to moderate their platforms.
“Ultimately, we need to develop an industrywide approach that will be principled, comprehensive and effective,” Microsoft president Brad Smith said in a blog post that was published on Sunday.
“The best way to pursue this is to take new and concrete steps quickly in ways that build upon what already exists.”
“Individuals are using online platforms to bring out the darkest sides of humanity””
Footage of the killings in Christchurch spread rapidly across the internet. Facebook said that in the first 24 hours after the shooting, it removed 1.5 million videos with the footage. YouTube faced similar problems.
In the post, Smith notes that “individuals are using online platforms to bring out the darkest sides of humanity.”
He suggests new investments in technology to flag content, which should be shared “with a community spirit,” while adding that technology will not be enough on its own.