Netflix has decided to tightened the noose around password sharing this year and expected the move might trigger some dip in the growing subscriber base.
According to MoneyControl, the streaming giant is set to introduce paid password sharing “more broadly” in Q1 2023.
Previously, the company was mulling various ways to crack down on password sharing.
Netflix also tried the initiative in select countries and expected this launch to hit its member growth in the limited term but will result in “improved overall revenue.”
“From our experience in Latin America, we expect some cancel reaction in each market when we roll out paid sharing, which impacts near-term member growth.