ISLAMABAD: Prime Minister Imran Khan on Thursday said that Pakistan is emerging as an attractive destination on the international tourism map owing to its beautiful natural landscape.
Presiding over a high-level meeting on promotion of tourism in Islamabad, PM Imran directed to develop the tourist infrastructure and services while keeping in mind the preferences and priorities of tourist groups from different parts of the world and adherence to ecotourism principles.
In a statement issued by his office, PM Imran said, “We must strive to capitalize this potential through expediting the infrastructure development, provision of services and facilitation.”
Pakistan has diverse and rich tourism potential in terms of mountain tourism, adventure tourism, desert tourism and religious tourism, he added.
Highlighting the potential of religious tourism in Punjab and parts of Khyber Pakhtunkhwa, the prime minister directed that all the forms of tourism in the country must be focused simultaneously.