Berlin (August 14, 2018): Berlin’s iconic yellow buses are carrying brand Pakistan on the streets of the city as nation celebrates 71st Independence Day of beloved country.
According to the details, this branding campaign is running under the theme of ‘Emerging Pakistan’.
The initiative is a part of celebrations planned by the Embassy of Pakistan in Berlin for the 71st Independence day of Pakistan this year.
Jauhar Saleem, Pakistan’s Ambassador to Germany said, that we are endeavoring to showcase beautiful Pakistan, perhaps the best-kept secret in the world of tourism.
Berlin caters to hundreds of tourists, especially during the summertime, who will get to see these buses daily.These special buses showcase the natural beauty of Pakistan with its highest peaks, majestic landscape, Made in Pakistan Football used for FIFA World Cup Russia 2018, monuments representing ancient civilization, magnificent architecture and vibrant and diverse culture.
The banners on buses aim to attract foreign tourists to the wonderful land of Pakistan, for many that still remains unexplored.
Although for many Germans and Europeans, in particular, northern areas of Pakistan offer a mesmerizing adventure, an ancient Indus civilization of Moen-Jo-Daro have always fascinated German archaeologists and researchers.
Also, the culture and the ethnic richness of Pakistan is appreciated all over Europe.