KARACHI – The recent fire at Imtiaz Super Market in the upscale DHA Karachi area has once again exposed deep concerns about fire safety practices in the city’s commercial centers. While the blaze was eventually brought under control, it has sparked a wider debate about negligence and accountability.
A Preventable Incident
Initial reports suggest the fire started due to an electrical short circuit in an ATM inside the store. In a properly equipped facility, such an incident should have been contained quickly. However, the situation escalated when the store’s fire safety systems reportedly failed to function.
With no effective response from sprinklers or other firefighting mechanisms, the fire spread rapidly from the basement to upper levels, putting shoppers, employees, and nearby residents at serious risk.
Safety Compromised for Business
Despite being one of Karachi’s leading retail chains, questions are being raised about whether safety measures were treated as a priority. Investigations indicate that firefighting equipment, though present, did not operate during the emergency, suggesting poor maintenance or oversight.
The basement location of the fire further complicated response efforts, as such areas are typically harder to ventilate and control during emergencies. Critics argue that operating such spaces without fully functional safety systems reflects a dangerous lapse in judgment.
Concerns Over Oversight
The incident has also drawn attention to the role of regulatory authorities. Observers are questioning whether proper inspections were ever conducted and how the facility received safety clearances despite alleged deficiencies.
Key concerns include:
Whether comprehensive fire safety audits were carried out
How a No Objection Certificate (NOC) was granted
Whether any legal action will be taken against those responsible
The situation has revived memories of past tragedies in Karachi, with many warning against repeating similar mistakes.
Human Safety at Stake
Beyond infrastructure failures, the incident highlights a broader issue: the risk faced by everyday citizens and workers. When essential safety systems are neglected, the consequences can be catastrophic.
A Critical Moment for Action
The Zamzama fire should serve as a serious wake-up call for both authorities and business owners. Experts stress that strict enforcement of safety regulations and accountability for negligence are essential to prevent future disasters.
Karachi’s growing commercial sector cannot afford to overlook basic safety standards, especially when public lives are at stake.

