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Ronaldo ventures into television as production kicks off on debut series Day ‘1s’

WEB DESK: Cristiano Ronaldo has announced that production has begun on his first television series, ‘Day 1s’, marking a new move into the entertainment industry alongside his football career and business ventures, according to Gulf News.

The 41-year-old Al Nassr forward revealed the news on Instagram, saying production had just begun and that more details would follow.

Set in British football, the scripted drama explores the sport’s business world through the power struggles, negotiations and relationships surrounding an elite football agency.

Damian Lewis, best known for Homeland and Billions, will star as Stanley Dalton, a leading football agent at the heart of the story.

Former Arsenal and France forward Thierry Henry and British rapper Dave are also linked to the project, with Henry expected to appear in the series.

Day 1s is being developed by UR•Marv Studios, the independent production company Ronaldo founded with British filmmaker Matthew Vaughn. Launched in 2025, the partnership aims to pursue opportunities in film and television.

Ronaldo will serve as an executive producer and is also expected to make his scripted acting debut in the series.

The project broadens his business portfolio, adding television production to interests that already span fashion, hospitality and media.