Wen Desk: World Creativity and Innovation Day is being observed today.
The aim of observing the day is to raise awareness of the role of creativity and innovation in all aspects of human development.
Creativity and innovation in problem-solving
There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development.
Therefore, the United Nations designated 21 April as World Creativity and Innovation Day to raise awareness of the role of creativity and innovation in all aspects of human development.
Unleash the potential of the creative economy
Creativity drives our ideas and emotions, as well as our ability to connect, to question and to be understood. But culture and creativity are a lot more than an expression of our identities, they are livelihoods, careers, and economic opportunities for millions of people around the world, especially women, youth, and vulnerable groups. The creative economy has the power to drive sustainable development.
New momentum for the SDGs
On World Creativity and Innovation Day, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum towards achieving the Sustainable Sustainble Goals (SDGs). It can harness economic growth and job creation, while expanding opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger. Human creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the twenty-first century.
Reshaping policies for creativity
Culture and creativity account for 3.1% of global Gross Domestic Product (GDP) and 6.2% of all employment. Exports of cultural goods and services doubled in value from 2005 to reach US$389.1 billion in 2019. Besides being one of the youngest and fastest growing economic sectors in the world, new and ongoing challenges also make the creative economy one of the most vulnerable sectors that is often overlooked by public and private investment. The 2022 UNESCO report, Re|Shaping Policies for Creativity – Addressing culture as a global public good offers insightful new data that shed light on emerging trends at a global level, as well as putting forward policy recommendations to foster creative ecosystems that contribute to a sustainable world by 2030 and beyond.
